Image by Mudassar Iqbal from Pixabay
Everyone aims to escape the 9-5 rat race. Not everyone is lucky, but some people succeed by starting their own business.
Now, this might sound like an achievement, but when you look at numbers, you realize that the business world is quite cutthroat. A study shows that nearly 50 million startups are launched annually worldwide. Moreover, the US is the leading country to start a business, which means there is an ease of starting a business.
This low entry barrier means starting a business is easy, but keeping it afloat is the challenge. This is the reason nearly 10% of startups fail within the first year. Moreover, within just 10 years, this number grows to nearly 90%.
Alarming, right?
So, what are business experts doing to save their brand?
Well, in the era of digital marketing, social media has become the ultimate savior for these businesses. So, if you are also a business owner trying to figure out different ways to support the growth of your business, then you are at the right place.
This write-up will help you learn about some of the best ways you can use social media for your business growth.
Top 4 Ways to Grow Your Business with the Help of Social Media
Use It for Customer Support
When you think of social media and businesses, the first instinct is to think about paid marketing, right?
While this sounds apt, we all know that social media is much more than just a marketing platform. My favorite way to use social media is for customer support and building a community. Usually, when a brand has a strong community that engages with each other as well as the brand daily, it helps the company to appear alive.
Even on days when the company is not active or the staff is on leave, community engagement keeps things going. Moreover, it helps in minimizing the response time, which helps with customer support. Most of the big brands today use social media for marketing as well as customer support.
For instance, Spectrum is an internet and TV cable service provider in the US. The brand offers dedicated 24/7 customer service via call, text, email as well and social media. To ensure that their multilingual customers feel included, they also offer Spectrum servicio al cliente for their Spanish-speaking customers.
Collaborate With Other Brands
Most brands do not believe in collaboration; instead, they think about ways to stand out.
While this approach helps when you aim to go viral or if are offering an innovative solution to a problem, this might not work every time. This is the reason brand collaborations with other companies within your niche and social media influencers are recommended.
With the help of brand collaborations, you can reach a much wider audience that will be quite similar to your target audience. For example, if you run a fashion brand, your goal should be to look for either a beauty brand or a fashion influencer with a similar target audience.
The target audience is especially important because it will help you expand your own clientele, build awareness, and attract their attention.
Use Trends to Broaden Audience
Trends are a great way to reach a wider audience, and social media is the best place to make that possible. In most cases, brands use different ways to participate in trends. Mostly, using trending topics, tunes, and participating in dances is an ideal way to become a part of the trend.
However, this all comes down to the target audience of the brand and its overall reputation. If the brand has a younger audience, trending topics and tunes can help them broaden their audience. However, if your target audience is mature or the brand has a very formal tone, this might affect the overall image of the company.
Similarly, some trends might not suit the company or brand image, so it is better to choose the trends wisely rather than follow them blindly.
Announce Giveaways and Contests
Who doesn’t like to win?
Now, imagine a customer associating this feeling with your brand. This is exactly why you need to start a competition, contest, or a Giveaway.
Most of the big brands use this strategy to not just reach a wider audience but also use their current audience to spread their word. In fact, this is an ideal trick for small brands that want to go viral.
However, keep in mind that the gift should be worthwhile so you can get maximum engagement, and your customers can get a decent output. Another thing to keep in mind is that with your gift, you also need to offer something that introduces your customer to your brand or product; this way, you might end up earning new customers.
In short, there are so many different ways you can grow your business with social media. The above-mentioned simple steps might seem unconventional, but for most startups, these methods have shown tremendous results.
Disclaimer: This article is for general information only. It does not give business, legal, or financial advice. Every business is different, so results may vary. Always do your own research or talk to a professional before making any business decisions. We are not responsible for any losses or issues caused by using the information in this article.
Dorothy I. Johnson is the heart and soul of Flash Flyer Blog’s writing team. Dorothy loves storytelling and finds the extraordinary in everyday life. She has a unique voice for sharing travel stories, tech trends, wellness tips, and food finds. Her relatable style makes complex ideas easy to grasp. She also turns simple moments into captivating stories. Dorothy’s background and curiosity inspire her to make content that connects with readers. They can find either practical tips or new viewpoints in her work. When she’s not writing, she likes to explore new places. She experiments in the kitchen or dives into a new personal growth book.
